Peloton global product revenue 2017-2023
Peloton saw its global product revenue rise sharply from just under 734 million U.S. dollars in 2019 to almost 3.15 billion U.S. dollars in 2021. However, product revenue experienced a decrease in 2022, falling to just under 2.19 billion U.S. dollars, before falling again in 2023 to just over 1.13 billion U.S. dollars. Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The company's first stationary bike was released in 2014, with a new version coming to the market in September 2020. Peloton added a treadmill to its product portfolio in 2018, with a touchscreen and sound bar at the front of the machine allowing users to connect to online classes through their devices.